Hold the flag of Made in Yiwu

Wenrongdi: Hold the flag of "Made in Yiwu" "He is a guidon, in the sound of rattle-drum, he held the flag of Made in Yiwu, enter into the capital market first, break away from the predicament of OEM, he had brave and wisdom; when the "Ant Legion" afflux to the global market wave,he hold the flag in the first." This is other's evaluation to the Chairman of Lasang group Wengrongdi. He created many No.1 of the socks, he compared to the internatioal retailer Wal-Mart, took innovation as the nucleus competitiveness, the capital operation as the weapon of enterprises expand,win more wide develop space. Staff's Impression He is an easy-going and kind hearted person,althoug he is the boss,every staff knows his telephone number,and he opening his office door from day to night,at any time you could find him.If someone meet difficulty,pleased to get help grom president Weng.

Brand Road Question: At the beginning of Langsha,the center of gravity of the sock enterprises was not in Zhejiang?

Answer:Yes.In the middle of the 1990's, Langsha founded, then became the only enterprise got the titles that The Chinese Famouse Trademark,The Chinese Fanouse Brand, National Products Exemption From Quality Surveillance Inspection¡ê?the first enterprise came up with the concept of intangible asset'sthe first set up the system of selling internet,the first introduce into the advanced numeral equipments and so on. At one swoop became the leader of the socks industry and the largest production base all over the world. Bring along the sock industry development of Yiwu and Zhejing area, make the barycenter of sock transfare to Zhejing and to be it's superiority. In the 2006,Langsha was publicized the only lables in the sock industry by the China-brand research institute.

Question:Many person realized that as a traditional manufacturing industry, Brand value Added and the technological element of a product become the core of existent while Langsha payed attention to this hands at the beginning,where the brand consciousness came from?

Answer:Langsha was built up in 1995,but we registered Langsha Brand on 42 kinds of products in 1994.We had brand first and then had factories. Before we set up factories we did business in many places then we found if products have brand it was better to sell,and the price is much high,and no brand are always in the down position,so we decided,if we want to set up factories we should do the best on brand,have our own brand is more important than have a factory. In order to make our brand famous,we brought more than 5 million RMB to CCTV to make advertisement,this number is euqual to the interest of one year at that time.We had very heavy press,we afraid that the advertisement would make any help to us.Morever,some one in the advertisement apartmentsaid:The sock is so cheap,no need to waste money to make advertisement. It's very sad when we heard that.

Question: It's proved that "Langsha,not just attractive." has a high popularity during the common people,the advertisement aim had been achieved.Right now the Ad Words is "Zhongguo has a Langshahong", does it has any special meanings.

Answer: Red is the dominant hue of Langsha,it's also represent festival and lucky in the traditional chinese culture,combine brand with popular color,the popular color under the name of brand,this haven't been appeared in this industry.Langsha not only lead industry to the times of color marketing,like Green "Crocodile",Red and Yellow "MacDonald",but also show Langsha's determintion and confidence to extend the international influence.