Yiwu: a famous brand
Yiwu: a famous brand AmandaIEC reports: Yiwu is a famous brand. Everyday, many businessmen who do international trade and business seach on google.com the following keywords: Yiwu, Yiwu city, Yiwu China, Yiwu market, Yiwu wholesale market, Yiwu Futian Market, Yiwu China Commodity City, Yiwu CCC, China Yiwu International Trade City, Yiwu ITC, Yiwu Fair, Yiwu Exporter, Yiwu Agent, Yiwu Sourcing Agent, wholesale in Yiwu, etc.
Yiwu market has developed from "the Small Commodities Market " with good and fake products mixed up at the beginning to the well-known and successfully established "China Small Commodities City", and then to "the International Trade City" with global fame in the past more than 20 years. People who know Yiwu well must be familiar with several key words that are frequently mentioned when they talk about the development history of Yiwu market, such as "fight against fake", "Yiwu Fair", "Credit Yiwu", "Trademark Search & Comparison Database", etc .
From the early 1990s, Yiwu government began to wage wars against fake and inferior commodities. According to the work report of the industrial and commercial department in 1991, Yiwu government carried out the strike against the production and sale of inferior products in that November. In the past 2 0 years, Yiwu government and its relevant departments have put forward the slogans like "building the city on quality and credit" and "smash the rice bowl of the one who smashes the brand of the market" and dealt powerful blows to criminals engaging in producing and marketing fake and shoddy goods . Many criminals were prosecuted , punished or even sentenced, which effectively purified the market, thus maintaining its reputation.
On May 18, 1995 , Yiwu held the first "Famous, Excellent and New Small Commodities Fair of CSCC ", which attracted 338 famous enterprises from US, South Korea, Hong Kong, Taiwan and some big cities from the mainland of China . During the 5 days of exhibition period, the trade volume of the fair reached 100 million yuan. This pioneering work helped to improve the commodity level of Yiwu market as well as its popularity. As a business card of the city, Yiwu Fair spares no efforts to propel Yiwu enterprises to establish their own brands . The one held in 2006 became in the real sense the largest national fair of daily consumables . The fair possessed 4 ,000 international standard booths, covering an area of 90 thousand square meters . Over 2 ,000 enterprises took part in the exhibition, among which 94 were enterprises with famous brands above the level of prefecture city . The exhibition covered products in 12 industries, including education and office supplies, sports and recreational supplies, toys, knitted fabrics, shoes and headwear, cosmetics and cleaning compounds, hardware, electric appliance, leather suitcases and bags, decoration fittings, handicrafts and gifts, household supplies, and Internet Information . It became a truly international stage for the grand gathering and exhibition of world brands .