Yiwu Furniture Market Is Under Promotional “War”

Yiwu Furniture Market Is Under Promotional “War”

—There may exist hidden game behind the “War”

By the end of year, Yiwu furniture market is extraordinarily lively. The various business activities pushed forward by merchants and manufacturers stimulated the competition among the industry. However, behind the seemingly booming market, there gradually appeared some discordant factors.

Since the fourth quarter of this year, some large furniture stores were opened successively. Competition is aggravated among the same target-oriented high-end furniture stores. Statistics show that, till now, the quantity scale of new furniture brands introduced into our city this year is at the forefront of the whole nation.

Amanda journalists went to some large-scale furniture stores and saw many promotional cards written with “Lowest Price, Hot Sale”. The discount rate of a number of famous furniture has fell down to 60% discount. Through the promotional activities pushed forward in turn, the furniture market presents a feature that “keep prosperous in off-season”, and in many stores, customers poured in continuously.

However, there still exist two major worries behind the booming sales furniture market. First, under current economic situation, the regulation of real estate is tightened and the property market turnover decreased significantly compared with that of last year. As a downstream industry of real estate, furniture industry is also affected. Second, the situation of furniture industry is not optimistic by the end of this year, during which time many furniture manufacturers’ labor cost increased and shippment extended. Furthermore, prices of raw material keep rising, so difficulties encountered by manufacturers also increased.

To consumers, they certainly hope to buy quality furniture with low price. The promotional “War” in Yiwu furniture market can give them benefits.