Yiwu Market: the Sea of the Brand Commodities

Yiwu Market: the Sea of the Brand Commodities

From commodity market to brand market, the proprietors believe the power of the brand.
Yiwu Market: the Sea of Brand Commodities.
Weakness of Dollar, trade barriers, fraud in foreign trade, price competition and so so, Yiwu is beset by a series of unprecedented pressure.
However, the restless ambition of Yiwu still exist even in such a difficult condition. They thought deeply after the pain, what should Yiwu do to get rid of such condition.
Brand: the new development opportunity of Yiwu
There is no time like this time that had the market operators realized the importance of brand. Yiwu is now accumulating the strength of brand.
“Now a lot of foreign merchants that coming Yiwu to purchasing pay attention to not only the price of the goods, but also the quality. What is the first impression of quality? That is Brand. The better your brand is, the higher chance that foreign trade will do business with you”, said Mr. Lou, the chief agent in Zhejiang of a brand battery, in the third floor of the G area of International Trade City. His words showed a common sense of the industry: Brand is the business.
“With the depreciation of US dollar, to do business with Middle East businessmen who had been our major trading partner is becoming more and more difficult. By Contrast with this situation, the prospects of European export market is optimistic, the order of European pay more attention to the quality of the goods, the the requirement of the brand is very high. So we are planning to create our own brand and concentrate on the European market.” Said Ms Huang who managing jewelries.
Like Ms Huang, now more and more business operaters in Yiwu market join the ranks of managing brand commodities. According to latest statistics by the business sector of the market that there are 18,107 trademark distribution appliances from the China Commodity City.
Current Situation: The nation’s third- round strength
Till this June, there were 63 “Famous Chinese Trademarks” and 69 famous brands of Zhejiang Province in Yiwu. Yiwu had already become the base of shirts, hosiery, jewelry,zippers and so on. The registered trademarks of Yiwu took up one twentieth of the total volume of the province, the third in the county level cities?¡¥ trademarks development.
To meet the needs of international trade, now trademarks registrations has become an trend in Yiwu. Currently, the famous brand owned enterprises of Zhejiang in Yiwu has 457 international registered trademarks.
At the same time, in order to stimulate Yiwu enterprises’ passion for creating brand and maintaining brand, Yiwu carries out a policy, that is, to those who had registered a valid international trademarks, the government will give them 80% of the fee as a prize.