Yiwu umbrella Industrial upgrading

Now many provinces and cities have entered the rainy weather, according to the China Commodity City Umbrella Association, vice President and Secretary General Cheng guojun introduced that mainly national umbrella sales areas are in Fujian and Zhejiang. Zhejiang domestic is solid foundation, but the quality and volume is less than Fujian. Fujian manufacturers long ago started outside business, and mainly sold to Japan, Korea and Europe and America, which provide market support to improve the quality of their products.

“In particular, the Japanese market, with high quality requirements of the umbrella”. Cheng guojun said Japan, South Korea also a great demand to umbrella. Last year, he joined into the activities of Yiwu market Miles visited Japan, where found a habit to women that almost formed to have one umbrella, and in hands of the umbrella general are match according to clothing color.

Unfortunately, such a big market, many of Yiwu market do not have today. “The main reason is the process can not keep up, brand is not strong.” Cheng guojun think that Yiwu umbrella industry has come to transformation and upgrading of the market.

It is reported that from 1989or so, some Yiwu manufacturers began to purchase raw materials from Jiaxing and Shaoxing, processing umbrellas, sun umbrellas, mainly sales to the domestic. Later, with the Yiwu market, foreign buyers have begun to purchase umbrellas. At the beginning a lot of low quality cheap products model, 20 years later, Yiwu umbrella industry’s technological level is innovation, capability have not significantly improved. In recent years, Yiwu have been introduced to the similar brand”leaves”, but the overall production process is still relatively backward. Thus, the introduction of well-known brands and products of Fujian could drive more high-end corporate umbrella to Yiwu local development, as a practice to upgrade the industry. “Premium-priced, high-quality, low-cost products, Yiwu should both have, this is only way to sustain development Yiwu market ” Cheng guojun said.