Yiwu market rectificate "along the famous" action

Source: Jacy, www.AmandaIEC.com 30, June 2008

In order to regulate the market order of fair competition and safeguard the legitimate rights and interests of consumers, Yiwu market will open a special rectification action to crack down on "along the famous" phenomenon. First of all, Yiwu rectification "along the famous" action on cosmetics, food, foodstuffs, leather goods, luggage, clothing, electrical appliances, and other industries in training. Although "along the famous" commodity¡¯s name, logo, production, manufacturers have changed, from an overall perspective, "along the famous" goods still have a large extent with the well-known commodity. According to statistics, as recently Yiwu industrial and commercial bureau totally registed 20 files, gave t0 administration monitions, seized illegal supplies 360,000 bottles of beer, 150 bottles of wine, 10 TV sets, involving 400,000 yuan.

It is understood that there are 3 means of "along the famous":

1. Design and use the unique packaged of well-known goods, decorations like similar appearance, signs. For example, in Texas, Cape Beverage Co., Ltd. beer production of "blue-" pure beer, Shandong Austrian source of the drinks beer Limited production of "Ramsay", "Blue-king" of canned beer, Shangdong Austrian source of the drink beer Co., Ltd. Production of "Ramsay", "Blue-king" of canned beer. They not only in the packaging of goods, decorations and the use of well-known commodities "Blue Ribbon" beer similar fonts, logo, and also use the "Blue Ribbon" has applied for patents specific to the red, blue signs in both Chinese and English. Even the design, layout, fonts are very similar position, easily cause confusion of goods.

2. Prominent use the similar name of well-known commodity. China and China Great Wall Wine (Hong Kong) Co., Ltd. production of "Chinese Jiaocang" wine, in bottles affixed with a prominent use of the "Chinese" and "GRAPE WELL", which words and appearance are approximate with COFCO liquor Ltd. production of "China Great Wall series" The Great Wall dry red wine on the mark "GREAT WALL". And "Chinese" in the grain liquor Limited in accordance with the law of the holders of registered trademarks.

3.use the same or similar name of well-known goods in different industry. A household register his noodle house named ¡°Dong Chi Noodle Houde¡±, In order to attract consumers, the household changed the house name which named ¡°Toshiba Noodle House¡±, And used in signs, dishes, the menu card, the shop posters. However, "Toshiba" trademark is the world-renowned enterprise groups by the holders of registered trademarks, And also is Chinese well-known commodities, their legitimate rights and interests be protected in accordance with the law.